Ever since marketing figured out that companies could do better by asking customers what they wanted, rather than just trying to tell them, businesses have moved massively to the notion of working backwards from the customer.
Business no longer controls all its data, now that the data is spread out over systems that could be in-house, in the cloud, or in somebody’s pocket.
“Give me your gut!” (as in “gut feeling”) has long been the cry of business continuity management in meetings, trying to make sense of complex situations or cut through to the essentials.
Vendors like to go to the movies, meaning they like to see their products and logos in Hollywood productions, and are usually prepared to pay for the privilege.
Do you dream of a work environment in which everybody automatically thinks “business continuity” and acts accordingly?
In this age of big data, business analytics are likely to form an increasingly large part of business continuity planning and management.