The Business Continuity Battle Against FUD
Fear, uncertainty and doubt. Collectively known as FUD, these items skew rational thinking, panic otherwise sensible people, and throw sizeable spanners in the works of business continuity planners.
Fear, uncertainty and doubt. Collectively known as FUD, these items skew rational thinking, panic otherwise sensible people, and throw sizeable spanners in the works of business continuity planners.
Bankruptcy per se is not necessarily the end of an enterprise, as several high-profile phoenixes rising from the ashes have shown.
You may well have heard the story of the person trying to streamline business operations and driving past huge, separated grain silos one day, which reminded him of the mentalities and divisions he was trying to overcome back in the office.
It’s a fact of business life that customers, markets, and industry commentators only see your brand, and not the suppliers who provide the materials, components, or products behind it.
Sometimes in business continuity we end up with such a fierce focus on actions inside the enterprise that we neglect actions directed towards the outside world, and specifically towards our customers.
You may find this blog article mind-expanding – especially if your natural reaction is to think about its title in two dimensions, rather than three. To set things straight, we’re not talking about paper printouts of business continuity plans that by definition are out of date the moment they are distributed.