Vendors like to go to the movies, meaning they like to see their products and logos in Hollywood productions, and are usually prepared to pay for the privilege.
Cars, computers, canned beverages, you can surely think of examples you’ve seen, as heroes, heroines, and villains chase each other on highways, crack codes, and generally show how cool they are.
By comparison, business continuity per se doesn’t feature much, or even at all. The simple reason is that good business continuity is more about avoiding drama and nail-biting tension than fostering it, which is no recipe for box-office revenues.
On the other hand, business continuity plays a major part in getting films made and distributed in the first place.
With even “small” film budgets easily in the millions of dollars, it’s clear that making a film must be a well-oiled, continuous process, with no unplanned interruptions.
On a one-off project basis (not counting N sequels of films like “Rocky”), films may still take a couple of years from initial conception to final cinema release.
A 65-point checklist from film producer Jason Brubaker gives some interesting pointers on business continuity for any industry:
- A blueprint for what you want to achieve (the film script), complete with schedule, budget, and business plan, all of which needs to be backed up and supported by proper business continuity.
- Legal and regulatory compliance and optimisation. Breaking a law can bring production to a halt in the film business too.
- Sponsors and financial backers, who want to know what their return will be (preferably high) and what the risks are (preferably low). Showing them a well-constructed business continuity plan could go a long way to convincing them to come on board.
- Team members with industry experience (film production experience), another positive factor in guarding against pitfalls and interruptions.
- Backup plans in case money is short, locations are unavailable, or film distributors get cold feet.
- Food! A critical part of the process, because if you don’t feed your team, it won’t work for you!
We’ll leave you to check out the other 59 points and ponder the importance of business continuity when you watch the next blockbuster!