As you may already know, World Backup Day is on the 31st of March, 2017. So depending on when you read this blog post, you may have more or less time in front of you until it rolls around again. Hooray for World Backup Day, you might think, reminding people how important it is to safeguard data and systems.
But is there a danger that data backups then have but one day of fame per year, only to be forgotten about for the other 364 (or 365)? Maybe this anniversary could be put to a slightly different use.
World Backup Day is not alone in this dilemma. Any other celebratory anniversary or memorial faces the problem of a brief moment in the spotlight, followed by a long period in the shadows. That’s no way to make a lasting impression, as any advertising executive will tell you. Regular, continued exposure to an advertising message is what builds awareness, interest, conviction, and action.
In addition, the message needs to stay fresh by being expressed in different ways and/or through different media. Otherwise, people mentally switch off. That’s why adverts for washing powder change from time to time, even though the product itself may not have changed from decades.
However, World Backup Day can at least serve as a marker. Set your backup goals, your RTO and RPO improvements, your target user awareness levels, and compare how you’re doing at the next World Backup day with where you were at the last one.
Dangle World Backup Day like the sword of Damocles above your colleagues’ heads if you must, to get them to clean up their backup act in time for the anniversary. But however you choose to approach the matter, remember that expecting a miracle to happen on 31st of March after a year of ignoring backup requirements is foolhardy at the least and potentially disastrous.